relaunches its site

CALIFON, N.J. –, a source of crewed yacht charter news and information, successfully completed a relaunch last week with an entirely new design to meet increasing advertising demands, the company has reported.

“As our readership has grown and our readers have proved to be charter clients, more companies than we could previously accommodate have requested advertising space,” said CharterWave founder and editor Kim Kavin. “Demand has risen dramatically in the past six months as the economy has declined and good value in advertising has become paramount.

“CharterWave is a proven entity, and we offer sponsorship packages starting at just $50 per month. It’s a win-win for advertisers, and we’re thrilled that our new design can accommodate even more of them.”

The redesigned site provides new reader-friendly features, including:

  • CharterWave Digital Newsstand, a one-click location for all the newest charter articles and informational brochures posted on the Web. CharterWave offers a short summary and a live link to all the recently posted, charter-related content that readers need, everywhere online.
  • Three Brokers Say, a monthly editorial feature in which three reputable charter brokers offer extended answers to a key question facing charter clients. Examples include: “How much should a crew gratuity be?” and “Is it ever wise to book a yacht at the last minute?”
  • Sponsored Blog News, a homepage roundup of the most recent blog posts from charter companies and brokers who are CharterWave sponsors. These brokers are located worldwide and often post insider industry information long before it is available to the media, or anywhere else.

    “The response to our redesign has been exceptional,” Kavin said. “During our first three days with the new design we had requests for six new advertising positions, including two premium sponsorships.”

    Media Buoy, a New York-based firm, worked with the CharterWave team to implement all aspects of the redesign. This included everything from building a new back-end, content-management system to illustrating smart new graphic icons.

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