Boat builder and wakeboard manufacturer form partnership
MARYVILLE, Tenn. and ENCINTAS, Calif. – Skiers Choice, Inc., manufacturer of Supra and Moomba boats, and Liquid Force, manufacturer of Liquid Force Wakeboards, have formed a long-term strategic partnership designed to benefit both companies by promoting and selling their respective products, they reported in a recent statement.
The agreement consists of multiple components to include the production of a special edition series available on Surpa and Moomba boats that will pay tribute to Liquid Force. In addition, Supra will now be the official towboat of the acclaimed BROStock event series and select stops from the Maven Series.
“With this partnership we are bringing Liquid Force’s wakeboard industry leadership together with our boating industry expertise to offer customers a world-class watersports experience,” said Rick Tinker, president of Skiers Choice, Inc. “This is where the lifestyle, the sport and the products our customers use to live it work simultaneously to bring them the best there is available.”
Supra, Moomba and Liquid Force will begin to roll out initiatives from the agreement fairly soon, information from which will be revealed in the coming weeks. Research and development, engineering, manufacturing, art and marketing departments of the two companies’ have been working to implement the details.
“I am extremely impressed with the quality and commitment to wakeboarding that Skiers Choice has shown,” said Tony Finn, founder of Liquid Force. “I’m super fired up about the collaborative boats that we are releasing. They are both pretty fricken sick!! We couldn’t be happier to team up with not only such a great company, but with such a great group of people as well. Skiers Choice and Liquid Force plan on introducing a lot of new, cool, innovative products into the wakeboard market moving forward, so hang on!!”
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