Boats.com launches inventory management tool for Tracker

SEATTLE – Boats.com, a division of Dominion Enterprises, has launched a new Inventory Management Tool (IMT) for Tracker Marine Group and their 600 plus dealer network, it reported in a statement this week.

The new IMT exports data to the Tracker Marine Group corporate Web sites and seven portal partners through the use of the NMMA-sponsored MATES data exchange standard.

“In minutes, a Tracker dealer is able to create a new or pre-owned boat listing and have that listing sent to Boats.com and several other marine-related websites,” said Michael Dahl, director of sales, Boats.com and YachtWorld.com. “This new IMT reflects the commitment that Tracker Marine Group has made to maximize the online presence of their dealers to ensure that they remain ahead in these challenging times.”

Boats.com’s solutions for boat builders allow them to support their dealer networks through the use of web-based applications in the areas of lead management, data distribution, and Web site design and creation among others.

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