Online community created for boating and fishing enthusiasts
ALEXANDRIA, Va. — The Recreational Boating & Fishing Foundation today launched a new online community that incorporates elements from MySpace, Facebook and YouTube, but is specifically designed for boating and fishing enthusiasts. The site, called Fishington, can be found at TakeMeFishing.org in the “Community” section or at Fishington.com, according to an RBFF statement.
The site allows members to send messages, share photos and comment on their favorite boating and fishing spots using an interactive map tool. It was created to complement the RBFF’s Take Me Fishing campaign, which promotes participation in recreational angling and boating, according to the foundation.
“Fishington helps support our goals to generate new Anglers’ Legacy Pledges, increase time spent on TakeMeFishing.org, drive Discover Boating DVD requests and increase fishing license sales,” said RBFF President and CEO Frank Peterson. “Ultimately, this helps us build critical funds for fish and wildlife management through the Sport Fish Restoration program.”
Businesses and facilities in the TakeMeFishing.org database will already have a profile on Fishington. Fishington is also linked to all of the content on TakeMeFishing.org, including information on 12,000 places to boat and fish. The RBFF plans to launch promotional Web banners in the coming weeks.
“Now more than ever, social networking is an important element of any communications strategy and so I’m excited RBFF has created an authentic place for boating and fishing enthusiasts to connect and share information,” said RBFF Board Chairman and National Marine Manufacturers Association President Thom Dammrich.
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