Brunswick adds to Dealer Advantage program
LAKE FOREST, Ill. – Brunswick Dealer Advantage has expanded its offerings with preferred pricing on power and hand tools through Hagemeyer North America, Inc., Brunswick reported recently.
Since its debut last month, more than 120 applications have been submitted to the new program, which is available to participating Brunswick dealerships, their technicians and other employees.
“This popular tools program, along with expansion of our business insurance offering through Arthur J. Gallagher & Co., is now being made available to Brunswick’s Life Fitness dealers in the United States as well as our marine, billiards and Life Fitness dealers in Canada,” said Program Manager Nancy Jorgensen. “Business insurance continues to be one of the top expenses for our dealers. Arthur J. Gallagher is the fourth largest insurance brokerage and risk management services firm in the world, so they have the connections and the leverage to help our dealers minimize expenses, while maintaining optimal overage.”
Susan Gruver of Premier Motorsports in Wayland, Mich., said her company got business insurance through Arthur J. Gallagher on a comparable policy with an A-rated carrier and it was $15,000 lower than what they had been paying.
Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the amount of the dealer’s business with Brunswick. The deeper the partnership with Brunswick, the higher the dealer’s level of eligibility, with more benefits and services available to them.
Programs target three specific areas: enhancing the retail customer buying experience; attracting and retaining employees; and reducing costs through operational excellence.
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