Former Correct Craft CEO to open MasterCraft dealership

ORLANDO, Fla. – MasterCraft and the Walter N. Meloon family will partner to open a new dealership in the Central Florida market named MasterCraft of Orlando, the boat manufacturer reported in a release yesterday.

The Meloons recently sold their shares in Correct Craft, the manufacturing company founded by their family, and will reopen the site of their former dealership, Southeast Correct Craft, as the new MasterCraft of Orlando.

“As we analyzed the various options available to us in light of our recent sale, we felt we had an outstanding, win-win opportunity to partner with an industry leader like MasterCraft and firmly believe we have tremendous opportunity to gain market share,” Walt Meloon, owner of MasterCraft of Orlando, said. “Over the years, we have built a dedicated reputation based on taking good care of our valued customers and servicing their boating needs. We are very enthusiastic about continuing this same high level of commitment and in providing superior sales and service for MasterCraft customers.”

MasterCraft of Orlando will be a full sales and service facility that will offer the entire MasterCraft product line.

“When we were in the initial talks with Walt, it was always about two main things: How do we bring the MasterCraft reputation of quality, innovation, service and integrity into the Orlando marketplace, and how do we gain a competitive advantage in such a crowded yet important market?” said Scott Crutchfield, senior vice president of worldwide sales for MasterCraft. “Walt came to the table with a proven history of being able to deliver a world class consumer experience and, based on their tremendous history, have an inherent advantage to take over and absolutely dominate the marine market in Orlando.”

Meloon said the new dealership has “very aggressive plans for the market” and that he is looking forward “to maximizing the brand power of MasterCraft and the quality of products to benefit boaters here.”

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