HOLLAND, Mich. – Tiara Yachts has launched a Certified Pre-Owned (CPO) program, the boat builder reported in a statement yesterday.
“We are extremely excited about the launch of CPO and we expect an immediate, positive impact on resale values for eligible product,” stated Nick Bischoff, vice president of sales and marketing at Tiara Yachts.
Tiara Yachts’ CPO program has been in the development process for the past two years, according to the company. Many aspects of the program were modeled around similar programs for luxury brands like BMW, Mercedes and Lexus, it reported.
“We worked in conjunction with our dealer partners to develop a 214-point comprehensive inspection process backed by an exclusive 12-month limited warranty with the main objective of creating peace of mind for our valued pre-owned customers,” said Kris Hunter, Tiara’s manager of dealer development.
Tiara Yachts’ Marine Industry Certified and Platinum Customer Service rated dealers will be the exclusive agents for this program, according to the company. Tiara will roll out the various marketing and operations components of this program to its qualifying dealers during the next few weeks with the objective of providing opportunities for pre-owned buyers to find out more about this new program, Tiara reported. Tiara Yachts is a subsidiary of S2 Yachts, Inc.
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