RBFF to update stakeholders at upcoming events
ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation will debut two new tools to help industry partners promote boating and fishing during this year’s International Convention of Allied Sportfishing Trades show and the Marine Aftermarket Accessories Tradeshow, both taking place July 16 – 18 at the Las Vegas Convention Center.
The new Anglers’ Legacy Pledge Drive Kit, which independent retailers can use to host their own pledge drives and recruit new customers, and information about the new Take Me Fishing Marketing Guide, to help stakeholders promote boating and fishing outreach initiatives and leverage the national consumer campaign, will be available at the ICAST Industry Resource Center.
RBFF, the American Sportfishing Association and the National Marine Manufacturers Association are joining forces to host the IRC. Located next to the ICAST New Product Showcase in Lounge 2446, all three groups will be available at the IRC during show hours to answer questions about the industry.
“We’re pleased to be in Las Vegas for both shows, where industry leaders are uniting to cross promote their products and services,” said RBFF President and CEO Frank Peterson. “We hope manufacturers and retailers will continue to support Anglers’ Legacy, while also embracing the newly revamped Take Me Fishing campaign and materials. Working together, we can have a greater impact on participation, which leads to more fishing tackle, boating accessories and fishing license sales. This, in turn, will fund important conservation projects and the preservation of our waterways.”
RBFF will also award four organizations with the Anglers’ Legacy Leadership Award at ICAST. During Thursday morning’s Media Breakfast, the award winners will be recognized for exceptional achievement in encouraging anglers to “Take the Pledge” and outstanding promotion of Anglers’ Legacy.
RBFF to attend ACI conference
The RBFF will also attend this year’s Association for Conservation Information conference July 14 – 18 in Nashville, Tenn., to update attendees on the latest developments with its marketing program.
RBFF Director of State Initiatives Stephanie Hussey will lead a roundtable discussion July 15 to share successes, lessons learned and ideas to build on the program for next year.
Participating states will also provide program highlights, including creative incentives and promotional efforts that are currently underway.
“We hope to spread the word about the direct mail program and the impact it may have on state conservation funds,” said Hussey. “RBFF is also working to gain commitment from 10 new states to implement the program in 2009.”
ACI is a non-profit association of information and education professionals representing state, federal and Canadian agencies and private conservation organizations.
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