Propeller manufacturer launches retail promotion
ELK GROVE VILLAGE, Ill. – Propeller manufacturer Turning Point Propellers has introduced a call-to-action promotion designed to motivate the boaters to replace damaged or poor performing props, it reported in a recent statement.
Propeller Month, an in-store sales event intended to bring in boaters and increase propeller sales, provides Turning Point dealers with POP materials and extra discounts from distributors. Dealers can then pass the savings on to boaters, the company explained.
In the promotion, boaters receive 10 percent off all Turning Point purchases and 15 percent off all multiple propeller purchases. POP materials include Propeller Month window and wall posters, sales flyers, Turning Point’s “Back to Boating” checklist for customers and reference guides. Dealers can sign up for the program though their distributor, who will help coordinate the promo period, qualifications and discount, according to the company.
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