NMMA to support PFD use during Miami Boat Show

CHICAGO – To show support for ongoing boating safety efforts, the National Marine Manufacturers Association will showcase new, lightweight, fashionable life jackets and the importance of wearing them while participating in boating and boating-related activities as part of the upcoming 67th Annual Miami International Boat Show, taking place Feb. 14-18, NMMA said in a release yesterday.

Throughout the event, security guards, ticket takers, greeters and show staff will wear life jackets to promote the availability of new, comfortable styles and to help reinforce responsible boating messages. NMMA staff, PR representatives and guest speakers at the show will also don life jackets during the Miami Media Breakfast Feb. 14.

“We want to reiterate the fact that life jackets are part of the boating uniform,” says Cathy Rick-Joule, NMMA vice president of Southern Shows and manager of the Miami International Boat Show. “Life jackets are no longer the bulky, orange vests of years past. Today’s styles are sleeker, lighter, more stylish and, most importantly, more comfortable to wear.”

Approximately 150 life jackets were donated for use at the Miami show by several manufacturers, including: Body Glove; Kent Sporting Goods; Marine Technologies International (Bluestorm); Mustang Survival; and Stearns Inc. The donated jackets include inflatables (both vests and belt packs) and inherently buoyant models in a variety of styles, colors and brands.

A special award will be presented to the boat manufacturer that best incorporates life jackets as part of its display as part of the Miami Best of Show Awards.

Allstate Boat Insurance will also support life jacket use through its Allstate Safety Weekend, taking place Feb. 17 and 18. During the Safety Weekend, children 12 and younger receive a free life jacket at the Allstate booth in the Miami Beach Convention Center.

  • For more of the latest news, click here.
  • To discuss this topic with other recreational marine industry professionals, click here.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button