ORLANDO – Regal Marine sold 60 boats during the recent 10-day Toronto International Boat Show, setting a record for the company, Regal reported in a release yesterday.
“Because of the robust Canadian market and an excellent dealer network dedicated to our brand, we expected the Toronto show to have success,” said Duffy Stenger, Regal’s vice president of sales and marketing. “But I never would have estimated that we’d set a record for show sales in the process.”
The 60-unit figure was reached through the efforts of Regal’s Ontario region dealers -- Crate Marine Sales, Crate’s Lake Country Boats and Buckeye Marine.
While early returns point to a generally flat boat show season, Stenger says the spike in Toronto shouldn’t be considered a fluke.
“Dealers who have invested in their brand and dedicated the necessary resources to sell them at the shows are doing well,” he said. “During times like these, it pays to be attentive to every little detail at the shows. Our Canadian dealers are a testament to that.”
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