Michigan’s two largest MasterCraft dealers partner

FENTON, MICH. – The MasterCraft dealer formally known as Water Sports Marine has recently partnered with western Michigan’s Action Water Sports to become Action Water Sports of Fenton, the company reported in a release yesterday.

“We’ve added two more top boat brands to the industry leading MasterCraft boat line, Cobalt and JC Pontoon boats, to better serve all our customers’ needs,” said Gregg Rising of Water Sports Marine, who made the decision to partner with Action Water Sports upon the retirement of his former partner. “We wanted to combine the strengths of the largest Western Michigan MasterCraft dealer with the largest Eastern Michigan MasterCraft dealership.”

Rising is now manager and co-owner of Action Water Sports of Fenton.

“We strive to be a first-class operation offering first-class service and products,” said Jerry Brouwer, Action Water Sports owner. “I am excited to continue to grow our dealership and hope to promote the boating industry around the state.”

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