Go into the world

Beyond advertising, there are marketing materials and activities that can be used to further dealership and manufacturer branding and name recognition.

Off-site displays can be used to situate product in front of a new audience. Choose a display site that fits the target demographic for the display boat. Park Boat Company Powersports (Ranked 38) displays boats at area malls, Wal-Marts, Sam’s Clubs, West Marines, local campgrounds and large industrial sites, while Boat Town, Inc. (Ranked 49) displays boats at a waterfront resort and community several times throughout the year and over major holidays.

A dealership publication can be great marketing tool, whether it’s a weekly newsletter or quarterly magazine. “Boats Ink,” Boats Inc.’s (Ranked 37) newsletter, which covers local fishing regulations and fish tales, puts the company in front of its customers and prospects regularly.

Strategic partnerships can bolster marketing efforts. JOA Marine (Ranked 63) partners with local branches of companies like GM, Hooters, Anheuser Busch and Miller Lite, as well as local radio stations for ongoing promotions that include lake events and local concerts.

Dealership branded clothing is a walking advertisement. Gordy’s Lakefront Marine, Inc. (Ranked 15) has found great success among customers with its Gordy Gear.

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