MasterCraft unveils online scheduling tool

VONORE, Tenn. – Tow boat builder MasterCraft has unveiled an online scheduling tool for its dealer network, the company reported in a recent statement.

This new Internet-based technology, developed and built entirely in-house, will now allow MasterCraft dealers to see the entire production schedule and place orders according to that schedule, according to the company.

“Five years ago MasterCraft was challenged by senior leadership to really raise the bar technologically for its dealer base,” said David Kirkland, director of information systems. “So we began to develop what is now known as Dealer Link, initially with basic functions like parts ordering, warranty registration and warranty claims. Over the last four years, we have turned Dealer Link into an innovatory online ordering system that allows dealers to place orders and visually see the boat and options the dealer has selected. With this latest development, we are giving our dealers even more of a competitive advantage, which is our goal.”

The online scheduling system allows the dealer to schedule orders similar to ordering tickets for a sporting event or concert. If all production slots are full, the system will allow the user to place orders into backorder status. This allows MasterCraft to manage its production to the desired demand. In addition, MasterCraft’s online scheduling has been shown to be very effective when working with potential consumers to either allow the consumer to purchase a boat from dealer stock or place an order with the knowledge of the future manufacturing date, the company said.

“I applaud our Information Systems Department for two main reasons,” said Scott Crutchfield, Senior VP of Worldwide Sales. “One, they have truly listened to the technology needs of our dealer network and two, they avoided the trap of using an “off-the-shelf” solution that tries to be all things to all people. Instead they built a customized system that will continue to make the MasterCraft dealers the best in the industry.”

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