Hire a specialist

Many dealers are joining 20 Groups or hiring consultants to help them run their businesses. Still others are joining forces with a growing number of follow-up specialists to give them options for communicating with customers. F.U.S.S., Arkansas City, Kans., is one example of a company that Top 100 Dealers used to ensure proper follow-up is made with every customer. Other companies, such as Marine Web Services and Channel Blade Technologies, offer Web-based services for lead management and customer follow-up. Oftentimes, these companies can help you put together a schedule of proper times to contact customers after a sale.

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