Measure managers’ success

MarineMax Inc. (Ranked 1 in 2005 and 2006) is improving the processes by which its managers’ success is measured and rewarded. Its adoption of Management By Objectives has involved the identification of critical success factors, out of which measurable goals are assigned to each position by quarter and by year. They can range from financial targets and store appearance goals to CSI scores and number of Getaway trips taken. This new program is already delivering measurable results.

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