Start the day right

Action Water Sports’ (Ranked 14 in 2006) sales team uses what they call a “20-20-20 morning routine.” First thing in the morning, the dealership’s sales people have a goal to spend 20 minutes on their attitude, doing whatever it might take to get them into a good mood and feeling positive. The next 20 minutes are spent studying up on product knowledge. Team members can review inventory, studying competitor product or read industry trend articles online. The group uses the last 20 minutes to work on their sales abilities. Consistently using this routine has vastly improved sales team knowledge, the dealership said.

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