Give customers access

Customer convenience is a priority at Colorado Boat Center (Ranked 53 in 2006), where the company’s 24/7 Advantage Program allows boat owners access to a secure area of the dealership’s property so they can drop off or pick up their boats anytime, day or night, seven days a week. The program, which is only for customers who buy boats from the dealership, requires a registration process as a security precaution. “Many of our customers drive hundreds of miles to get to us, so keeping them coming back can sometimes be a job in itself,” the company wrote in its Top 100 application. “By doing business different and constantly creating new and better ways to service our customers’ needs, our facility is very convenient, despite the distance.”

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