Coach your way to success

Colony Marine (Ranked 25 in 2006) is one of the biggest training budget per full time employee spenders among this year’s Boating Industry Top 100, at $2,488 per. What sets it apart from others’ training practices is the way the Algonac, Mich.-based dealership focuses on developing employees’ personal abilities in conjunction with their professional abilities.

In 2005, the company brought in Peak Performance Management Coach Jim Fannin to complement and enhance training for all employees and continue its theory that training is a never-ending process.

Fannin uses the S.C.O.R.E. System, which is a collection of performance tools that optimize self discipline, concentration, optimism, relaxation and enjoyment in all aspects of an individual’s professional and personal life. The system unites co-workers in vision and awareness. He visits with all Colony Marine team members on a periodic basis. His meetings with employees help them, and the business, stay in peak form at all times.

Colony values a strong character at the core of each of its employees. When employees are self disciplined, can concentrate, are optimistic, can relax and enjoy what they’re doing, they’re more likely to perform well and be less stressed. The S.C.O.R.E. coaching is in addition to the regular training Colony employees receive in their areas.

Following evaluation, participants are assigned to a S.C.O.R.E. level and are taught how to manage their level to reach goals and achieve their vision. The system can help balance people’s life arenas such as self, parent, son/daughter, job or vocation and finances. Balancing the arenas leads to what Fannin calls “Living in the Zone,” or performing with complete detachment from the possibility of failure.

Colony Marine was the only Top 100 dealer who noted using Fannin’s services. His clientele ranges from high profile companies, such as Daimler-Chrysler and Apple Computer, to high-profile individuals, such as New York Yankee Alex Rodriguez and Creed drummer Scott Phillips.

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