Viewing the Web as a selling tool

Sima Marine (Ranked 45 in 2006) views its Web site as its single-most-important selling tool. “We continue to see more activity,” says John Sima, owner and president. “In fact, we have shipped several boats to Europe and Mexico and many parts of the United States, something we had not seen before the Web came along.” All of Sima’s leads are directed to the company’s e-commerce marketing manager, and he divides them up and distributes them to the sales personnel.

This best practice can also be found under the Lead Management and Sales Department categories.

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