Tell a story
Hampton Watercraft & Marine’s (Ranked 13 in 2006) communication with its customers stands out, from its used boat listings, which tell a story about each product, to its “Find Yourself” print ad campaign and its daddyneedsaboat.com cable ads.
Unlike most of its peers, the dealership also closely monitors its return on marketing investments, using 800 numbers and Web stats to gauge consumer interest.
