Take the fear out of boating

New York’s Strong’s Marine (Ranked 23 in 2005) had several innovative promotions that caught our eye. Maybe the most unique of these was its Fear Buster program, where customers sign up and are taken, in the dealership’s boats, into the Atlantic Ocean, learning to navigate area locks correctly along the way. This not only provides valuable knowledge, but also lessens the fear of what can be an intimidating experience.

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