Take OWNERship

If a customer submits a complaint on their CSI card, those at Prince William Marina (Ranked 5 in 2005) hope it won’t be a complaint for long. Co-owner Carlton Phillips personally oversees and responds to all CSI reports at the dealership, lending a personal touch from the top to help smooth things over with disgruntled customers and making any changes around Prince William to improve the customer experience.

  • To explore more Customer Satisfaction Best Practices, click here.
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