Provide a free ride

For the past three years, Ontario’s Buckeye Marine (Ranked 18 in 2005) has operated a program it established called Free Pass, which is designed to market the dealership and its MasterCraft boats. Free Pass introduces newcomers to water sports by traveling to area docks and offering free rides behind the dealership’s boats. In 2004, the program ran weekly from July through August, with riders often booking more than a week in advance to participate.

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