Be efficient
Hall Marine Group (Ranked 4 in 2006) hired a marketing agent four years ago, who has helped it better track the effectiveness of its advertising and events, making the company much more efficient. The result hasn’t been a short list of events – much the opposite. Hall participates in an average of two events per month, including many in-house boat shows and local tent and parking lot sales, in addition to the usual spate of rendezvous, boat parades and big shows.
