Boating Industry Intelligence You Can Profit From
CHICAGO – The Association of Marina Industries (AMI) Board of Directors has unanimously voted to endorse a plan aimed at increasing visibility and accessibility of marina information by featuring it more prominently on DiscoverBoating.com, according to a statement today from Grow Boating Inc.
Beginning this spring, all U.S. marinas will receive free basic listings on the website, with more detailed listings — including website links — available to facilities that contribute a minimum of $250 per location to the Grow Boating Initiative’s Rising Tide Fund.
More than 2.8 million visits to DiscoverBoating.com were recorded last year, and that number is expected to grow in 2007, the second year of the Discover Boating national advertising and marketing campaign, organizers reported. The website’s “Marinas and Launch Ramps” section is one of its most popular features, consistently ranking in the top three most visited pages.
“Having your marina listed on DiscoverBoating.com is a great way to draw attention to your facility and help contribute to our industry’s overall efforts to promote the boating lifestyle,” said Alex Laidlaw, AMI chairman and vice president of Westrec Marinas. “Pledging a minimum of $250 to the Rising Tide Fund is a small price to pay for the large universe of potential consumers the donation opens up.”
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