Several Brunswick dealer meetings to be combined

KNOXVILLE, Tenn. – The Brunswick Outboard Boat Group will hold a joint dealer meeting for several of its boat brands, including Crestliner, Harris FloteBote, Kayot, Lowe, Lund, Princecraft and Triton, its parent company reported in a recent statement.

The meeting will take place on July 28-30 at the Gaylord Opryland Resort and Convention Center located in Nashville, Tenn.

“More than ever, we are committed to the success of our dealers,” explained Andy Graves, president of the Outboard Boat Group. “With the recently announced Brunswick Dealer Advantage, our unceasing efforts to advance quality and offer new and exciting products as well as other ongoing efforts, we are forging new dealer and manufacturer relations at Brunswick. We want our dealers to be successful, to build their business, increase their profits and to better serve our customers. This combined dealer meeting is another step forward in working more closely with our dealers and responding to their feedback. ”

The Outboard Boat Group consulted with many dealers before making the decision, Graves added. They told the company that a combined meeting would allow them to be more efficient, as many represent several of the brands.

The meeting also will allow dealers to learn more about Brunswick Dealer Advantage, which was announced at the recent Miami International Boat Show. Brunswick Dealer Advantage support staff and program vendors will be on hand to provide further details on the wide array of tools, benefits and other support available to participating dealers. Formal meeting invitations will be mailed to dealers in early May, according to Brunswick.

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