Boating Industry Intelligence You Can Profit From
The following are answers to some frequently asked questions regarding the Top 100.
Q: What is the Boating Industry Top 100?
As determined by Boating Industry magazine, the Top 100 is an annual ranking of dealerships that are unsurpassed in overall business operations, customer service, professionalism, and all the characteristics that go along with them.
Q: When will the Top 100 be published?
In Boating Industry’s special issue dedicated entirely to the rankings, distributed at the Top 100 Dealers gala, held during the Marine Dealer Conference & Expo in November, and in our January issue. A complete ranking will be published, along with feature articles on many of the dealerships.
Q: How do I enter my company for consideration as a Top 100 Dealership?
Fill out this application form and mail, e-mail or fax it to Boating Industry magazine as directed below.
Q: What is the deadline for Top 100 applications?
For 2011 the deadline is June 15.
Q: What type of dealerships will be included?
The Top 100 will review applications from any and all North American-based dealerships.
Q: How will the Top 100 be selected?
Interested dealerships must complete all sections of the application form. Boating Industry magazine’s editorial staff will conduct in-depth follow-up research on each company. Your ranking will be determined through both the quantitative and qualitative data you provide.
Q: Will there be an awards ceremony?
Yes. There will be an invitation-only event, complete with a cocktail reception, sit-down dinner, entertainment, and an official countdown from 100 to No. 1 held on the final evening of the Marine Dealer Conference & Expo (that’s Nov. 9 in 2011). (Top 100 companies will be notified in advance of the convention and awards ceremony — although they will not find out where they ranked until the countdown.)
Q: How do I nominate my dealers, and is there a limit to how many I can nominate?
Send the company’s name, complete address, contact name, phone number and e-mail address along with your name, company name and contact information to: mgruhn@ehlertpublishing.com. There is no limit to the amount of nominations you can submit.
Q: Does a dealer have to be a Marine Industry Certified Dealership in order to make the Boating Industry Top 100?
No. While we have added a question to this year’s application that asks if dealerships are certified through this program (or any other programs), certification is not required to earn a spot on this year’s list.
Q: Have additional questions?
Send them to:
Matt Gruhn, Editorial Director
Liz Walz, Editor-in-Chief
Mike Davin, Online Editor