Boating Industry Intelligence You Can Profit From
YAKIMA, Wash. – Walker Bay Boats Inc. has combined its two Web sites to create one comprehensive site, www.walkerbay.com, that boasts new features and improved navigation, the company reported in a release yesterday.
“Our award winning Web site has always been an extremely important tool for customers, dealers, distributors and the media,” said Paul Roberts, VP Sales and Marketing for Walker Bay Boats. “The changes we have made not only reflect updated products, but we have improved the most popular features and added to the depth of information in these areas.”
Walker Bay says the new site features improved navigation between products so consumers can quickly find everything they need to know about the boat that will best meet their needs. The photo gallery has also been expanded with a variety of high-resolution action shots, lifestyle shots, renderings and logos. The warranty registration database has been expanded to gather more informative and consistent market feedback and statistics. There is also a new download section that has the latest brochures, videos and desktops.
Walker Bay’s goal has been to maximize the value of its Web site by enabling users to get as much information as they could want to know about the company, construction, products, performance, awards, reviews and where to buy Walker Bay products. Walker Bay says the layout and features of the site, like “build a boat” and 3D animation with zoom functionality, have been designed to make it an interactive entertaining experience that people use time and time again.
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