Brunswick unveils redesigned Web site

LAKE FOREST, Ill. – In an effort to better showcase Brunswick Corp., and its portfolio of global brands, the company recently unveiled its redesigned Web site,, Brunswick said in a release this week.

“After assessing the design and content on our previous site, we felt the need to
explore a fresh approach to Brunswick’s online presence,” said Dusty McCoy, Brunswick chairman and chief executive officer. “The goal of the new site is to better tell our corporate story, showcase our brands and make it easy for those who come to the site to find what they need.”

Many aspects of the redesigned site are based on feedback provided by analysts, trade media and employees. The site offers improved and simplified navigation, enhanced usability and increased visibility of the company’s strategy.

“The site is designed to assist investors, media, customers and potential employees better understand our company and our portfolio of brands,” said Kirk Manley, manager – Web communications, Brunswick. “We hope that people’s experience on the site will be just as rewarding as owning or using our products.”

Some of the new site features include:

  • Enhanced investor information.
  • More robust media tools and resources.
  • A brief overview of the company strategy.
  • Comprehensive categorization and explanation of Brunswick’s brands.
  • An expanded history timeline.
  • Brunswick partnered with GS Design of Milwaukee, Wis. to redesign the site. GS Design also developed the Mercury Marine, Mercury Racing and Mercury Government sales Web sites – all of which re Brunswick brands.

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