Shakespeare forms strategic alliance
COLUMBIA, S.C. – The Shakespeare Company, Racal Antennas Ltd. and Mastsystem Int’l Oy, a subsidiary of Racal Antennas Ltd., have entered into a sales and marketing strategic alliance the companies say will allow them to bring a broader portfolio of products to the market.
Jim Bennett, president of the Shakespeare Company, said in a press release this week, that “meeting the demands of our U.S. and global customers is absolutely critical. By realizing the synergies of the complementary product portfolios, regional representation, unsurpassed technology, the new alliance is well positioned to meet the challenging customer demands in a rapidly changing worldwide market place.”
Craig Woods, vice president Sales and Marketing – Shakespeare Electronics Group added, “the alliance combines two organizations structured on long traditions of advanced technology, outstanding products and responsive customer service. The alliance is truly the best in class.”
The Shakespeare Company, a division of K2 Inc., is a global producer of antennas serving both the military and marine markets. Racal Antennas Ltd., part of Cobham Plc, produces aerospace and defense products.
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