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NORFOLK, Va. – Rhodes Communications, which produces the Miami International Boat Show’s co-op media tour, has formed an agreement to air the 2007 telecasts on The Water Channel, Rhodes Communications said in a press release yesterday.
“We have agreed to provide The Water Channel with daily televised reports featuring the hottest new boats and accessories at the Miami show,” said Jim Rhodes, Rhodes Communications president.
During each show day, the Water Channel will air 60-second segments several times a day, interspersed with regular programming.
The Miami media tour telecasts also will be distributed nationally through Newswatch, American News Network and Consumer Edition syndication services. They will also be available as Podcasts through the boats.com Web site and as news/entertainment content to mobile phones. The tour will include live interviews with radio stations in major media markets during prime drive-time.
“With the addition of The Water Channel, we expect the Miami media tour to reach upwards of 20 million viewers,” Rhodes said.
Dick DeBartolo, the “Giz Wiz” gadget expert and Mad Magazine’s “Maddest Writer” for more than 40 years, will host the telecasts. He is also a contributing editor for Powerboat magazine.
Rhodes Communications is producing the Miami International Boat Show media tour in collaboration with Gourvitz Communications, a New York-based broadcast public relations company.
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