NMMA adds RBFF campaign to some shows

CHICAGO — The National Marine Manufacturers Association has expanded its promotional partnership with the Recreational Boating & Fishing Foundation to create a new feature exhibit for some of its consumer boat and sportshows, NMMA reported in a recent release.

The “Take Me Fishing Center” is an educational and entertaining interactive information center that will promote freshwater, saltwater and fly fishing depending on the market of each show.

Take Me Fishing Centers will be unveiled at six NMMA boat and sportshows in 2007:

“We’re excited to join RBFF to bring a fun and interactive experience to boat show attendees,” said Ben Wold, executive vice president for the NMMA. “What better venue to introduce families to fishing and boating, and the wonderful lifestyle it has to offer, than NMMA boat and sportshows.”

A key educational component of the Take Me Fishing Centers will be guidance and instruction from on-site fishing experts on everything from equipment and water access to tips and skills. In addition, attendees will have an opportunity to get involved in the “Anglers Legacy” program.

The Center’s display area will feature video monitors highlighting the fishing and boating lifestyle and new product information as well as interactive kiosks that will identify fish types, local activities, clubs, fishing-related opportunities, and information on aquatic stewardship.

“According to a new study RBFF plans to release in January, 55 percent of current boat owners say past involvement with fishing has influenced their decision to boat, so we’re thrilled to be able to introduce fishing to the thousands of visitors who will attend these six NMMA boat shows,” said Kristen Chambers, vice president of programs for RBFF.

For more information on NMMA boat and sports shows, as well as the Take Me Fishing Centers, please contact Kelly Kaylor at kkaylor@nmma.org or 312-946-6262.

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