Marine Industry Certification program reaches milestone

CHICAGO – When Gifford Marine of Dartmouth, Mass. received official Marine Industry Certified status this week, the MIC program achieved a milestone – the certification of its 100th dealer, the programs organizers reported in a statement this morning.

Marine Industry Dealership Certification was launched less than a year ago, and, to date, more than 360 dealerships have enrolled in the program.

A full list of Certified Dealerships is available on both the Grow Boating and Discover Boating Web sites. has been visited by as many as 16,000 individual consumers in one day, and has generated more than 30,000 prospects. Marine Industry Certified Dealerships will have direct access to the Discovery Boating lead system within a matter of weeks.

“We are convinced that Certified Dealers are selling more products, more profitably, through the enhanced business processes that Dealer Certification enables,” commented Phil Keeter, president, Marine Retailers Association of America (MRAA).

Marine Industry Dealership Certification is part of the industry’s Grow Boating Initiative, an integrated effort among organizations with an interest in the recreational marine industry to promote the boating lifestyle and improve the boating experience. A strategic set of programs focusing on water access, dealer and product certification, marketing, and research is designed to increase participation in boating and improve sales of marine products and services. For more information, visit

The remaining fall Launch Workshop dates are posted on, and are open for registration. Any group of marine dealers interested in booking a Marine Industry Dealership Certification Launch Workshop for their area should contact Dealer Certification program manager Elizabeth McAllister at (312) 946-6500;

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