MERCED, Calif. – The National Association for Stock Car Auto Racing (NASCAR) and Centurion Boats have signed a licensing agreement that gives Centurion the right to build and sell a special series of towboats officially licensed by NASCAR, the boat builder reported in a statement yesterday.
“It’s an enormous honor to partner with NASCAR and Centurion is eager to prove it will rise to the occasion,” said Kayce Brewer, Centurion marketing manager. “Soon, boating enthusiasts will be able to cruise the lake and boldly boast their NASCAR pride.”
Centurion is currently working with various racing teams to bring exclusive options, custom interiors and driver insignia to the boats so that each boat will display the name, number, sponsor logos and even embroidered signature of popular NASCAR drivers.
“Centurion is a leader in its class and we’re excited about partnering with the company for this unique series of towboats,” said Blake Davidson, NASCAR’s managing director of licensed products. “NASCAR fans’ passion for the sport extends far beyond the track and now, with Centurion, it will reach onto lakes all across the country.”
Centurion’s NASCAR licensed boats will be available in the last quarter of 2006.
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