MIAMI - More than 10 hours of radio content was produced during the Miami International Boat Show's five-day run by the World of Boating radio program for its nationally syndicated show, the National Marine Manufacturers Association reported in a statement today.
The program's staff conducted in-dept interviews with dozens of NMMA members, giving them an opportunity to showcase their products for consumers. The interviews were conducted live at the NMMA's Discover Boating Center, located in C Lobby of the Miami Beach Convention Center.
The 2-hour weekly broadcasts will air over the next several weeks on Sirius Satellite Radio, 35-plus U.S. radio stations across the country and worldwide on the show's website, WorldofBoating.com. Additionally, the interviews will be available as free Podcasts on WorldofBoating.com, in advance of their slated on-air dates.
The World of Boating radio show, devoted exclusively to the boating lifestyle, airs live every Saturday from 1-3pm (EST) in about 35 radio markets throughout the United States, and to millions of subscribers on Sirius Satellite Radio.
Satellite media tour also adds radio coverage
In addition, in its fifth year, radio coverage was added to the national co-op satellite media tour from the 2006 Miami International Boat Show
Six live radio interviews were added to the media tour this year, according to Jim Rhodes, president of Rhodes Communications, which produces the tour. They aired during peak drive-time in markets such as Cincinnati, Hartford and Green Bay, he said.
The primary thrust of the tour is television coverage, however.
“We had live placements on TV news programs in 15 major markets such as Detroit, Charlotte, Sacramento, Santa Barbara, Phoenix, Wichita and Nashville, and we also taped the show for national syndicated distribution through Newswatch,” explained Rhodes. “Altogether we expect the total TV audience to be as many as five million viewers.”
Companies participating in this year's tour were Evinrude, Furuno, Magellan, Taylor Made Products, West Marine and Boats.com.
After producing similar satellite telecasts for the RV industry, Rhodes Communications is now looking into the possibility of “a crossover satellite media tour that would include representatives from both the boating and RV sectors,” said Rhodes. “This show would air in the spring to kick off the outdoor season.”
The satellite media tours are co-produced by Rhodes Communications, a PR and advertising firm specializing in the boating industry for more than 20 years, in collaboration with Gourvitz Communications, a New York broadcast PR company.
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