More boat builders offer dealer certification incentives

CHICAGO – More boat builders have pledged they will reward dealers who participate in the Grow Boating Initiative’s Marine Industry Dealer Certification program, according to recent statements from Grow Boating.

Formula Boats Inc., based in Decatur, Ind., has agreed to reimburse exclusive Formula dealers 50 percent of the cost of certification under the program. Non-exclusive Formula dealers will receive reimbursement equal to 25 percent of certification costs. Formula dealers may redeem the reimbursements upon completion of the certification program.

“Formula wholeheartedly supports Grow Boating’s view of the importance of delivering a consistently positive experience to each and every customer with whom we come in contact,” said Michael Boyd, Formula director of warranty and service. “We feel the Marine Industry Dealership Certification program is an opportunity for dealers to improve their business processes, resulting in higher efficiencies, greater employee and customer satisfaction and, inevitably, greater profitability.”

Regulator Marine, based in Edenton, N.C., said it will allow dealers to use Regulator Co-Op funds to cover up to 50 percent of the costs associated with becoming certified under the program. The company has also agreed to cover 50 percent of it dealers’ travel costs to attend a Marine Industry Dealership Certification workshop.

“We really are supportive of dealership certification because it is our belief it will help improve CSI ratings and ultimately provide consumers with a better experience,” said Joan Maxwell, Regulator president.

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