Record number honored for CSI at IBEX

MIAMI — A record number of boat and engine manufacturers were recognized by the National Marine Manufacturers Association at the 2005 International BoatBuilders’ Exhibition and Conference in Miami Beach Oct. 21 for excellence in customer satisfaction, the association reported in a recent statement.

The 51 companies were recognized by the Marine Industry CSI Awards Program — part of the association’s Customer Satisfaction Index program — which salutes participating companies actively measuring customer satisfaction to pursue continuous improvement.

Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by more than 50,000 consumers purchasing a new boat and engine during the period between July 2004 and June 2005.

“The commitment to overall customer satisfaction with their products demonstrated by these award-winning companies is moving our industry ahead as we work to improve the boating experience and grow boating,” said NMMA president Thom Dammrich. “The Marine Industry CSI Program expanded considerably in the last year, which clearly demonstrates more boat and engine manufacturers place a growing importance on the voice of consumers. We must continue raising the bar on the customer satisfaction levels throughout the entire boating industry.”

The award-winning companies, and the categories in which they were honored, are:

  • Albemarle Boats — Sterndrive Cuddy Express; Inboard Fishing Express
  • Aquasport — Fiberglass Outboard Boats
  • Baja Marine — Sterndrive Cuddy Express Boats
  • Bayliner — Fiberglass Outboard Boats; Sterndrive Bowrider Boats
  • Beneteau USA — Trailerable Inboard Sailboats
  • Bennington Marine — Pontoon Boats; Deckboats
  • Boston Whaler — Fiberglass Outboard Boats
  • Cabo Yachts — Inboard Fishing Express Boats; Inboard Flybridge & Convertible Boats
  • Carver Yachts — Inboard Flybridge Sedans & Convertible Boats; Inboard Motor Yachts & Trawlers
  • Champion Boats — Fiberglass Outboard Boats
  • ChrisCraft — Sterndrive Cuddy Express Boats
  • Cobalt Boats — Sterndrive Bowrider Boats; Sterndrive Cuddy Express Boats
  • Crestliner Boats — Aluminum Outboard Boats; Deckboats
  • Cruisers Yachts — Inboard Express Cruiser Boats
  • Edgewater Power Boats — Fiberglass Outboard Boats
  • Four Winns — Deckboats; Fiberglass Outboard Boats; Sterndrive Bowrider Boats; Sterndrive Cuddy Express Boats
  • G3 Boats — Aluminum Outboard Boats
  • Glacier Bay Boats — Fiberglass Outboard Boats
  • Glastron — Sterndrive Bowrider Boats
  • Grady-White Boats, Inc. — Fiberglass Outboard Boats
  • Harris Flotebote — Pontoon Boats
  • Hatteras Yachts — Inboard Flybridge Sedans & Convertible Boats
  • Honda Marine — Outboard Engines
  • Hydra-Sport — Fiberglass Outboard Boats
  • Jupiter Marine — Fiberglass Outboard Boats
  • Larson — Sterndrive Bowrider Boats
  • Lowe Boats — Deckboats; Pontoon Boats; Aluminum Outboard Boats
  • Mastercraft — Inboard Watersport Boats
  • The Maverick Boat Co. — Fiberglass Outboard Boats
  • McKee Craft Boats — Fiberglass Outboard Boats
  • Manitou Pontoon Boats — Pontoon Boats
  • Parti Kraft — Pontoon Boats
  • Polar Kraft — Aluminum Outboard Boats
  • Premier Marine — Pontoon Boats
  • Pro-Line Boats, Inc. — Fiberglass Outboard Boats
  • Pursuit Boats — Fiberglass Outboard Boats
  • Regal Marine — Deckboats; Sterndrive Bowrider Boats;
    Sterndrive Cuddy Express Boats
  • Regulator Marine — Fiberglass Outboard Boats
  • Sea Ray Boats — Deckboats; Sterndrive Bowrider Boats; Sterndrive Cuddy Express Boats; Inboard Express Cruiser Boats
  • SeaSwirl Boats — Fiberglass Outboard Boats
  • Sedona Marine — Pontoon Boats
  • Silverton — Inboard Flybridge & Convertible Boats
  • Skeeter Products, Inc. — Fiberglass Outboard Boats
  • Stratos Boats — Fiberglass Outboard Boats
  • Sweetwater — Pontoon Boats
  • Tiara Yachts — Inboard Express Cruiser Boats
  • Tige Boats — Inboard Watersport Boats
  • Volvo Penta of the Americas — Sterndrive Engines
  • Wellcraft Marine — Fiberglass Outboard Boats
  • World Cat — Fiberglass Outboard Boats
  • Yamaha Motor Corp. USA — Outboard Engines
  • NMMA launched its Marine Industry CSI Program in 2001 to provide boat and engine manufacturers with a cost-effective tool to help improve the quality of customer relations in boating industry. Since the program’s inception, upwards of 350,000 surveys have been sent out to new boat and engine customers, allowing the more than almost 90 participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against industry averages.

    For more information on CSI Award recipients, or to get involved with the CSI program, contact NMMA Director of CSI Programs Terry Leitz at (312) 946-6212;

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