Television network to sponsor NMMA shows
CHICAGO – MCE Television Networks, Inc., has signed on as a corporate sponsor of the National Marine Manufacturers Association’s boat shows, NMMA said in a recent release.
MCE is the creator of the Water Channel, which debuts Oct. 17 on the Dish Network with a line-up of 30 and 60 minute programs about water-oriented topics. This new venture combines the Water Channel, Club Blue, a transactional television network and home-shopping Web site, www.shopclubblue.com. The three entities are dedicated to promoting a lifestyle on or around the water.
“MCE Television will help communicate the joys of the boating lifestyle to consumers, ultimately helping to create interest in our boat shows,” said Ben Wold, NMMA’s executive vice president.
At the Norwalk International In-Water Boat Show, Water Channel producers were on-site with a film crew documenting the in-water show experience and to build a feature show around the Northeast boating lifestyle. The Water Channel interviewed show attendees to create “man-on-the-street” vignettes illustrating the excitement and interest boat shows create. Attendee testimonials will be provided to NMMA for use throughout the winter boat show season, including the New York National Boat Show in January 2006 and the Miami International Boat Show in February 2006.
“We’re thrilled to have access to the resources and talent of MCE Television for our boat shows this year. Their involvement will add additional excitement to the show environment and deliver the boat show message to a targeted audience.” Wold explained. “In addition to our boat shows in the Northeast, we plan to work with MCE in Miami to provide continued communication on the benefits of the boating lifestyle.”
In addition, MCE Television will offer a special discount to NMMA members who advertise on the Water Channel and will also contribute a portion of its advertising revenue to the Grow Boating Initiative.
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