IRVINE, Calif. - Billabong and Correct Craft (Air Nautiques) have decided to partner in a cross promotion agreement, Correct Craft said in a release today.
The Billabong Air Nautiques boats will be used for wakeboarding promotions, Billabong Jr. Pro competitions, surf camps and during the Billabong Teahupoo Pro. One of the boats will be given away through an online Web site sweepstakes and retail promotion.
The boats will make their appearance with the current fleet of Billabong marketing vehicles to include the Billabong Bus and the Billabong Clipper Seaplane.
“We are excited to partner with Correct Craft and feel the partnership will be mutually beneficial as we both strive to expand our relevance in each of our specific markets,” said Graham Stapelberg, vice president of marketing for Billabong.
Correct Craft and Billabong will also be teaming up for some cross promotions during many of Correct Craft's events including the 46th Masters Water Ski and Wakeboard Tournament, at Callaway Gardens in Pine Mountain, Ga.
“Correct Craft is proud to align the Air Nautiques brand with a global leader like Billabong,” said Gary Meloon, vice president of marketing/special events for Correct Craft. “We feel that this partnership is groundbreaking under the action sports umbrella and will take both companies to the next level.”
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