Boating Industry launches redesigned Web site

MINNEAPOLIS – Boating Industry magazine today launched a completely redesigned Web site at www.boatingindustry.com.

In the works for months, this revamped site offers all the things that readers have come to expect from Boating Industry, plus many new features.

The site includes downloadable versions of Boating Industry’s highly regarded Market Data Book, the 2003 and 2004 Boating Industry proprietary Marina Survey, 2004’s inaugural Boating Industry proprietary Dealer Survey and many other statistical reviews and articles.

The site also features used boat and engine pricing, special Boating Industry publications such as profit guides and close-ups and towing guides, discussion and job/resume boards, and content from every issue of Boating Industry dating back to 1996. Additionally, the site offers new search functions and article archives that allow visitors to easily find content by searching keywords, issue dates, and article topics.

“This is just another step for Boating Industry to position itself as the leading trade publication in the marine industry,” says Editor-in-Chief Matt Gruhn. “This Web site is the most all-inclusive, content-providing medium available and is just a sign of things to come for Boating Industry readers.

“On top of the two issues we’ve already added for 2005, this new launch will complement a new e-news product that will be launched in the coming weeks.”

The new site will offer registered users three levels of access.

Free subscriptions will provide access to the content of the latest issue, the top stories and latest headlines, statistics from the National Marine Manufacturers Association, Spader and Info-Link, an online buyer’s guide, calendar of events, classified ads, message and job/resume boards, and used boat and engine prices. Monthly subscribers will also be able to access last year’s marina survey, article archives, Web exclusives, key performance indicators, close ups and profit guides. And annual subscribers will be able to access the current market data book, marina survey and dealer survey, and the towing guide.

Readers navigating away from the e-news articles will be asked to register. They can do so by clicking the Register button and choosing either a free pass, a monthly pass for $14.95 or an annual pass for $49.95. The monthly pass represents a $99.99 value while the annual pass represents a $299.99 value.

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