YachtWorld achieves two milestones

swadminOctober 22, 2004

SEATTLE – YachtWorld (www.yachtworld.com) said yesterday that it had passed two important milestones by signing its 2,000th broker client and by having over 80,000 brokerage boats for sale, pushing the total value of the listings over $25 billion, according to YachtWorld’s press release.

“Our mission is, and always has been, to be the leading provider of online marketing to the brokerage community worldwide while promoting and protecting the value and role of the broker,” said Jessica Muffett, YachtWorld’s publisher. “The achievement of new milestones in terms of client and listings records provides a powerful endorsement of the effectiveness of our efforts. It also underlines how our business model continues to meet the needs of the yacht brokerage community.”

Among the recently introduced innovations offered by YachtWorld are the Enhanced Listings Program, providing increased online visibility for brokers’ key listings and Professional Boat Shopper, which allows brokers to create e-mail alerts enabling them to create, then track custom searches for each of their buyers.