Crystal-Pierz Marine to open superstore

CRYSTAL, Minn. – Minnesota boat retailer Crystal-Pierz Marine plans to open a new 38,000 square-foot superstore in Rogers, Minn., by this January, the company said in a press release Friday.

The store will include room to display more than 100 boats, a wide selection of accessories and will also feature the dealer’s “drive-through” Urgent Care service – a three-year-old program exclusively launched by Crystal-Pierz Marine to keep boaters out of the shop and on the water via drive-through/same-day repair diagnosis.

The new store was designed to cater specifically to families.

“We’ll offer everything from a comfortable customer lounge complete with couches and a fireplace, to a play area for the kids and even a snack bar,” said Luke Kujawa, Crystal-Pierz Marine vice president. “We invite customers to bring the whole family to the new Rogers’ store and make a day of it. It’s like having the opportunity to go to a boat show year-round.

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