DURHAM, N.C. – Triumph Boats introduced its 2005 product line and dealer support programs this month at its annual dealer meeting, amid a theme of focused strategies aimed at sustaining profitable growth, the company said in a release today.
Company officials said dealers responded with first-period 2005 orders considerably in excess of projections.
“Our plan for the coming year, which we intend to serve as a model carrying us well into the future, is based on an understanding that we succeed only when our dealers succeed,” said Dave Mueller, Triumph vice president and general manager. “In support of this belief, we have introduced buying plans offering a more favorable discount structure and stronger marketing support.”
In an address to dealers at the meeting’s general business session, Irwin Jacobs, CEO of Triumph parent Genmar Holdings, offered insights into the recently announced Genmar Boat Rental Program. Jacobs cited Triumph’s Roplene technology and product durability as fundamental to the program’s success. Triumph will serve as the exclusive supplier of products for the rental program, providing five models of Triumph sport/fishing boats and pontoon boats.
Attending dealers also visited Falls Lake, where several 2005 Triumph models were available for test rides. Key vendor partners also were on hand for the meeting, with displays of products and resources supporting retail operations.
“Our dealers quickly recognized the business opportunity that Triumph products and programs represent, and how they provide a significant competitive advantage in terms of value, customer satisfaction and profitability,” Mueller said.
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