ShoreLand’r PWC trailer hits concept car circuit

IDA GROVE, Iowa — ShoreLand’r, manufacturer of boat and PWC trailers, is participating this summer as a sponsor for a concept car created by Brian Fox and Fox Marketing. The concept car — a Saturn Ion Turbo — is paired with a Sea Doo PWC on a ShoreLand’r trailer, the company said in a recent release.

The concept car is being campaigned at auto shows, speedway and racing events and similar venues across the country. The tour began in January and continues through November.

“We’re excited to be involved with the concept car project because it is a great way to get involved in youth automotive market,” says Mike Melone, advertising manager for ShoreLand’r. “This is a vibrant segment that has a lot of crossover into boating, particularly PWC ownership.”

Touring schedule

  • July 17 – Hot Import Nights, Bayside Expo Center, Boston, Mass.
  • July 24 – Hot Import Nights, McCormick Place, Chicago.
  • July 31-Aug. 1 – NDRA, Maple Grove Speedway, Reading, Pa.
  • Aug. 21-22 – TunerWar, Toyota Area York Fairgrounds, York, Pa.
  • Aug. 28 – Hot Import Nights, Broward Convention Ctr, Ft. Lauderdale, Fla.
  • Aug. 28-29 – NDRA, Atco Raceway, Atco, N.J.
  • Sept. 18-19 – NOPI Nationals, Atlanta Motor Speedway, Atlanta, Ga.
  • Oct. 9 – Hot Import Nights, IX Center, Cleveland.
  • Oct. 23 – Hot Import (Daze / Nights) – Atlantic City Convention Ctr, Atlantic City, N.J.
  • Nov. 3-8 – SEMA Show, Las Vegas Conventions Center, Las Vegas.
  • Nov. 6-7 – US Drift, Las Vegas Speedway/Las Vegas.
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