Water Works Wonders awards given out at ICAST

CHICAGO – The Recreational Boating and Fishing Foundation teamed up with the American Sportfishing Association to recognize two industry leaders with awards during the International Convention of Allied Sportfishing Trades at the Las Vegas Convention Center earlier this month, RBFF said in a release today.

Shimano American Corp. was named the Water Works Wonders Fishing Manufacturer of the Year, and Neuse Sport Shop of Kinston, N.C., was recognized as the Water Works Wonders Fishing Retailer of the Year.

“The two companies were selected for their unequaled efforts in the usage of Water Works Wonders marketing materials in support of the industry’s national outreach effort by that name,” RBFF said.

“Shimano and Neuse have stepped forward and put the Water Works Wonders marketing materials to use in an exemplary manner to the benefit of their respective companies and this industry,” said Jerry Calengor, executive vice president of Normark/Rapala Corp. “We should all follow their lead.”

Shimano has incorporated the Water Works Wonders logo and imagery into almost every aspect of the company’s marketing materials.

Neuse Sport Shop has been using the Water Works Wonders campaign materials in a variety of formats over the last two years, and was the first to incorporate the program’s free billboard artwork into their highway signage advertising, according to RBFF.

The two Water Works Wonders “Fishing” awards have counterparts on the “Boating” side. The Boating Manufacturer of the Year will be named at the International BoatBuilders’ Exhibition and Conference in October, and the Boating Retailer of the Year is to be announced at the Marine Retailers Association of America Convention in November.

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