LAKE FOREST, Ill. – boats.com Inc. has expanded its Callbutton Marine and boatscalling suite of telephone call tracking services, the company said in a statement today.
The service facilitates the handoff of leads from boat builders to their dealers, identifies builder-generated calls and delivers them to the appropriate dealer. Because the system was designed for boat builders, dealers and brokers, all parties have visibility to critical details like missed calls, caller contact data, and, where applicable, boat buying history, the company said.
“Knowing which magazine and advertisement generated a lead is very important, but capturing the leads in a meaningful manner enables pro-active marketing, which is just as important” said Paul Rabe, president, CEO and co-founder of boats.com, Inc. “Not only can a builder who uses this service judge the effectiveness of different media buys, it also allows them and their dealers to focus on lead management.”
The services provided by Callbutton Marine include the ability to add Callbuttons (icons placed on Web sites or in e-mails that support HTML) into their listings or web pages. A person clicking the Callbutton will be asked for their contact information including name and phone number and within seconds their phone will ring, connecting them with the person who can answer their questions, according to the company.
Boatscalling provides unique toll-free numbers so that individual numbers can be placed in specific print advertisements. Calls are routed to a dealer’s or a business’s existing phone number. By placing a unique number in each advertisement, a business can track which advertisements are generating responses.