Sea Ray chooses to go to Starboard

swadminJune 30, 2004

PARKER, Colo. – Sea Ray Boats has selected Starboard Media Group of Portage, Mich. to handle its national strategic media planning and buying responsibilities, Starboard said in a press release today.

“We’re pleased to announce that Sea Ray Boats will be our flagship client,” said Tom Duncan, Starboard media director. “They recognize the importance that strategic media planning plays in the promotion of a brand, which is the cornerstone of our business philosophy.”

Starboard Media Group is headed by Duncan, who has more than 15 years of media experience and nearly 20 years of agency experience, including. He has worked with a broad range of agency and client media buying groups, according to the company.