Ritz Interactive acquires Insidesportfishing.com

IRVINE, Calif. – Ritz Interactive, the e-commerce network that includes BoatersWorld.com, has acquired InsideSportfishing.com – the official Web site of the weekly television series, “Inside Sportfishing,” aired on Fox Sports and the Sportsman Channel, Ritz said in a release yesterday.

InsideSportfishing.com has been redesigned to add several new elements, most notably a fishing and boating online superstore powered by BoatersWorld.com, the company said.

The Web site also boasts a new archive of fishing and boating articles; a free photo gallery for posting and viewing fishing-related images; and other features and resources for avid anglers. Fans of the series will still be able to view episodes of the show via streaming video at the InsideSportfishing.com Web site.

“InsideSportfishing.com perfectly complements our current line up of e-commerce and community sites geared toward outdoor enthusiasts,” said Ritz Interactive president and CEO Fred H. Lerner. “We plan on taking InsideSportfishing.com to new heights by not only introducing online shopping, but by significantly enhancing the content, features and ease of use.”

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