Ferretti Group to use boats.com for online promotion

SOUTHAMPTON, United Kingdom – Italian motor-yacht manufacturer the Ferretti Group will use the NetAccess 2.0 program from boats.com Europe (www.boats.com and www.yachtworld.com) to promote its brands online, according to a recent release from the Ferretti Group.

NetAccess 2.0 provides a menu of features that enables boat builders to customize their online presence while maintaining individual brand identities. Some features include presentation of product information on a global scale, consumer flow management by brand, brand exclusive dealer locators, and detailed monthly reports including consumer search and viewing statistics by brand and model, according to the release.

“It is a tremendous endorsement to have an innovative builder such as the Ferretti Group recognize the numerous advantages to be gained from using our NetAccess 2.0 program” said Ian Atkins, managing director, boats.com Europe.

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